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INDIATODAYUKnTellusaboutthespecialDiwalicollectionyoux19vedesignedwhichyoushowcasedinLondonMyDiwalicollectionwascreatedwithaninternationalperspectivex13thecollectionwastraditionalbutrenderedinamodernandcontemporaryway.Thefabricsaresoftandtheembroideriesminimal.Coloursareamixofthevibrantandsubtleandthecollectionhasbeendesignedtobefestiveyetverywearable.nWhatisthescopeforIndiandesignersintheinternationalmarketparticularlyinLondonandtheUKhometoalargeandever-increasingaffluentIndiandiaspora.IfeelthescopeforIndiandesignersisimmenseparticularlyintheUKbecauseofthepresenceofalargeandaffluentAsiancommunityandthefactthatnoteveryonecantraveltoIndiaasfrequentlyastheymaywantto.HavingsaidthatIalsofeelthatthecollectionsmustbesuitedtowesternsensibilitiesandlifestyletocatertotheinternationalmarketi.e.Indianinfeelandtexturebutinternationalinsilhouettesandappealsothattheycanbeworntomainstreameventsx13traditionalIndianfabricsandembroiderywithamoderntwist.nIndiahasarichhistoryofitsownuniquefashionx13sarislehengasetc.Thesariorlehengacanbeawonderfulredcarpetdress-asextravagantasanyballgownorasfashionableasanycocktaildress.HowdoyougetmorecelebritiesinthewesttowearIndianfashionontheredcarpet-HermessarisanyoneForthistohappenlikeImentionedearlierIndiansensibilitieshavetoevolveandbecomemorecontemporaryandmainstreamwithoutlosingtheirIndianappealofcourse.WhatismorelikelytohappenisforinternationalcelebritiestowearIndianfashioninspiredoutfitsontheredcarpetratherthanIndianoutfitspersex13aneveninggownwhichtakesitsinspirationfromthelehengawouldlooksensational.nIntheWestdesignerscomeoutwithseasonalcollectionswhileasinIndiatherearealsofestivecollectionssuchastheDiwaliandEidcollection.IsthatbecauseitiscustomarytowearnewclothesonfestiveoccasionsorisitbecausetheIndiansocialsceneisgettingmoreandmorefashionableWorldoverseasonsinfashionarelimitedtospringsummerandautumnwinter.Indiaisuniqueinthatinadditionitalsohasfestivecollectionsx13DiwaliEidRakshaBandhanKarvaChautharefestivalsthatpeoplewanttodressupforandbuygiftsfortheirlovedones.Therex19sareadymarkettherefordesignerstotapintoandcaterto.AlsothereistheweddingseasoninIndiawhichinparticularisgettingincreasinglyfashionablewhichisbiggerthananySpringSummerorAutumnWinterseasonoreventhefestiveseasonforthatmatter.Sotheskyx19sthelimitwhenitcomestobusinesspotentialforIndiandesignersifyoulookatthecombinedopportunitythatallthex18seasonsx19puttogetherpresentwhichisuniquetoIndia.nTherewasonlyoneIndiandesignerAshishGuptashowingattherecentlyconcludedLondonFashionWeek.WhyisitthatmoreIndianfashiondesignersarenotabletopenetratethewesterninternationalsceneIdonx19tknowtheanswertothisforafactbutperhapsthisisbecausethelogisticsofshowinginternationallyissomethingthatnotmanyIndiandesignerscanmanageandtheonesthatdoshowcasetheircollectionsontheinternationalscenechooseParisorMilanoverNewYorkorLondonbecausetheycanx19tbeatallofthemonepossiblyneedsdeeppocketsandareallybigsetupforthatandtheformertranslateintomorevisibilityandbiggerbusinessopportunitiesthanthelattergiventhatParisandMilanaretheMeccasoffashion.nParticularlyforIndiansabroaditcanbesaidthatBollywoodmoviescelebritiesdictatesIndianfashionratherthantheIndianfashiondesignersindustry.DoyouagreeIdonx19tthinkBollywooddictatesfashionsomuchanymore.IthinkfashionstatementsareendorsedbycelebritiesandBollywoodstarsmakethemmorevisibleandalltherage.Buttherageactuallystartsatthedesignersx19workingtablewhentheycreatesomethingthatwillappealtoacelebritywhowillwanttosportitandmakeitafashionstatement.IthinkBollywoodandfashionareinextricablylinkedbutBollywooddoesnotdictatefashionassuchinfactitx19sincreasinglybecomingtheotherwayaround.ABESPOKEDIWALI-DESIGNSONLONDONIndianfashiondesignerAnjanaBhargavtellsJyotikaOberoishehasdesignsonLondonthisDiwaliassheshowcasesaspecialDiwalicollectionatexclusiveethnicdesignerstoreOx19nitaa.